“new kids on the tok”

Comcast’s initiative “PROJECTUP” has a goal of advancing digital equity and help building a future of unlimited possibilities to reach tens of millions of people. To promote this, we decided to connect Seniors and Youths to bridge the digital divide. We partnered with Comcast WiFi enabled “Lift Zones”: St Patrick Senior Center and Detroit’s Boys and Girls Club to create heartwarming, educational content showcasing how the younger generation of tech savvy kids can teach the older generations a thing or two about being online, and more fun, TikTok. Meet the new kids on the Tok. They even have their own TikTok channel.

Agency: Vayner Media

Role: Associate Creative Director

ACD Copy: Eric Witman

CD: Paul Laffy

Producer: Peter Feldman

Director: Nema Vand

Comcast x team USA campaign

“I slide” with elana meyers taylor

As bobsledder Elana Meyers Taylor slides down the track for Team USA, she reflects on the people who inspire her. She also hopes to inspire others on their own path to greatness.

Agency: Vayner Media

Role: Associate Creative Director

ACD Copy: Eric Witman

CD: Paul Laffy

Producer: Peter Feldman

“Starting lines”with chuck aooki

We may not all have the same start in life, but having the tools and resources to succeed can unlock a new world of possibilities. Just ask Paralympian Chuck Aoki, who's starting line was realizing he had a disability.

social

“team usa talent show”

Tell us you deserve a gold medal without telling us you deserve a gold medal. We’ll start!

BONUS* check out our giphy stickers.

Featuring: Brenna Huckaby, Rico Roman, Brody Roybal, and Keith Gabel.