Skin problems? Say BYE BYE with new serums from IT Cosmetics.

Pop open a bottle of BYE BYE and bump a bossy beat — your confidence is about to hit the ceiling.

This kind of freedom will leave your skin absolutely shook. So shake, with a new facial “routine” choreographed to celebrate our loudest skincare expressions. Part product demo, part stress test, the film puts problem areas to work as we squint, shake and twerk our faces off. Confidence is the mood. And it’s a #BigMood. If you like how free your face feels, just wait til you see the results.

Agency: Le Truc

Role: Associate Creative Director - Art

ACD - Copy: Eric Witman

ECD: Bastien Baumann

Director: Gregory Ohrel

DP: David Nissen

Production: The Marmalade

Music House: The Elements