TV SPOT
“OLD TO NEW”
LensCrafters optometrists give eye exams right in the retail stores; it’s what sets LensCrafters above other optical providers. Machines map your eyes and tell you your exact prescription, and tools gather the correct sized frames to perfectly match your face. It’s a one-stop-shop for complete eye care.
Agency: Publicis New York
Role: Art Director
Copywriter: Josh Parschauer
ECD: Erik Vervroegen
SOCIAL
INSTAGRAM LAUNCH
LensCrafters became new to social media platforms and needed a way to brand themselves to stand out from the rest of the optical competitors. By creating a colorful and graphical photography style, we gave them a distinctive look and voice to be playful yet stylish.
Agency: Publicis New York
Role: Art Director
Creative Director: Adrian Flores
